Nollywood star Adesua Etomi-Wellington has drawn attention on social media after expressing disbelief over the cost of a high-end wig sold in Nigeria. The actress said she recently saw a single wig priced at £5,000, which is estimated to be more than N9.6 million at current exchange rates.

According to her Instagram story posted on Monday, the discovery left her searching for answers. She wrote that she was simply trying to understand how such a price could be placed on a hairpiece in the country.

“I saw a wig for £5,000 today. In this Nigeria oh. Kilonshele gan gan,” she wrote, adding a tone of surprise that resonated with many followers.

Fans React to Rising Luxury Costs

Her comment quickly triggered reactions from fans and fellow Nigerians who are already struggling with rising living expenses. Many questioned how beauty products have reached such levels. Some argued that premium wigs are now considered major status symbols, while others suggested the luxury market is becoming increasingly detached from the economic reality faced by most citizens.

Context: Price Surge in the Beauty Industry

High-quality wigs, especially those made with rare textures or fully customized craftsmanship, can command extremely high prices. Experts in the hair and beauty sector note that the demand for human hair products continues to grow, particularly among celebrities and social media influencers. However, the widening gap between luxury consumer goods and average income in Nigeria has fueled ongoing concerns.

Beauty industry analysts say pricing trends reflect global inflation, currency fluctuations and the booming market for imported human hair. Yet the public reaction to Etomi’s post shows many Nigerians remain startled by luxury costs that seem far beyond the reach of most households.

A Lighthearted Comment, Broader Conversation

While Etomi shared her reaction casually, her comment has opened up a broader conversation about spending priorities, economic pressures and the pursuit of glamour in challenging times. The actress did not mention where she saw the pricey wig, but her followers are still debating whether such purchases can ever be justified.

For now, the conversation continues across social media as many Nigerians echo her question: what exactly is going on?